Strohmeier Lys-Rod #33 NV 750ml

Lys-rød means “light red” in Danish, in a nod to the special relationship that Franz has with its Danish importer and customers. The wine used to be called Schilcher, which is an established term for a Blauer Wildbacher rosé typical for the region. But the wine being a bit different, freer than what the local people would expect, the Strohmeiers decided for a name change: “We heard so much of ‘your wine doesn’t taste like Schilcher’ that we decided OK, let’s not call it Schilcher then,” Christine laughs. Problem solved.